A reimagined version of Michelangelo's Creation of Adam, where God, instead of reaching to Adam, reaches outside of the painting to a curious kid.
First place at Blooloop Awards 2025 🏆 Guest Journey of the Year. Learn more
The AI Tour GuideGuided tours curated by you, delivered by AI.
Musa Logo

Trusted by cultural institutions worldwide

Musa powers guided experiences in 40+ languages across three continents, from art museums to archaeological sites.

Blooloop Innovation Awards
Museo Miraflores
El Capricho de Gaudí
Podere Fonte Martino
Museum And Heritage Advisor
Blooloop Innovation Awards
Museo Miraflores
El Capricho de Gaudí
Podere Fonte Martino
Museum And Heritage Advisor

Audio guides, how they should have been

There is a big difference between a guide and a recording. Your visitors will notice. See all features.

Not all AI audio guides are the same

Most approaches automate the old format. We built it from scratch.

Scripted AI audio

Faster scripts, less authentic

AI writes and voices a traditional script. Production gets cheaper, but every visitor hears the same fixed recording. No conversation, no personalisation.

Only MusaAI Native Guide

A guide that shows you around

A curated journey visitors can question and explore freely. Personalised, continuous, authentic, and fast to produce.

Musa Tour on iPhone
Object-level chatbot

One painting at a time

Visitors can ask about a single artwork in front of them. No route between rooms, no curation, no sense of the collection as a whole.

Curation without the hassle

Guest Journey of the Year 2025

We've won first place at the 2025 blooloop Innovation Awards for our work with Museo Miraflores. Recognized by judges from the British Museum and more. This is a first for an AI audio guide in the cultural and heritage space. →

30% of interactions beyond the curated tour

42+ minutes average engagement

100k+ annual visitors

Book DemoGod's hand reaching out

FAQs

Musa answers from the knowledge graph your team maintains, labels any supplemental context, and keeps curators in control of voice and facts with built-in review tools. Learn more about our AI audio guide approach.
A visitor-ready pilot takes a few weeks including uploading assets. We handle ingesting floorplans, media, and transcripts, then hand you ready-to-use QR codes or collaborate with your team if they prefer to build tours themselves. See our deployment guide for details.
Visitors use their own devices by scanning QR codes or reusing the audio-guide numbers you already have. There's no kiosk or app to buy. To serve real-time AI, you just need solid Wi-Fi coverage in the galleries you want Musa to support.
Visitor interactions are anonymous and aggregated so you can learn without tracking individuals.
Studio analytics track dwell time, tour completion, top questions, revenue and more. Our dashboard continuously monitors those signals to suggest programming, staffing, or content updates. Read how Museo Miraflores uses Musa to understand their visitors.
Musa links to your ticketing or CRM via API or simple exports, embeds on your website, and can sit alongside existing signage.
Yes. You can export the full knowledge graph, transcripts, and analytics at any time, and we keep everything ready in your account even if you pause billing.
Bloomberg Connects is a free content app that delivers the same experience to every visitor. Musa is an AI tour guide that adapts to each one, letting visitors ask questions and discover their own path through your collection. They measure success in museums onboarded. We measure ours in yours.